Account Manager (Search/PPC)
We're looking for a PPC Account Manager to maximise the opportunities, revenue and exposure of Clients Search Campaigns to the benefit of both Client & Agency. The Manager will have the opportunity to work on big retail brands across global markets.
REPORTING TO: Search Account Director
LOCATION: London
The Role
Core Responsibilities:
- Keep Account Director & Senior Account Manager abreast of all activity, communication and developments.
- Adhere to deadlines given by Client/Account Director/Senior Account Manager.
- Effectively manage any external/internal queries/issues on Account.
- Co-ordinate relationship and work load between team members.
- Work hand in hand with the Account Director & Senior Account Manager and assume a principal role in the development of account/campaign strategies to enable future growth of accounts.
- Assume responsibility for development of team Account Executives, Graduates and Interns
- Regularly relay latest Search & Industry related data to the client and internally.
- Maintain communication with Finance and Technical and Data Insight teams.
- Assist in new business opportunities.
Client Communication:
- Organise & attend client meetings, chair discussions and provide informative account insight to grow the account and gain competitive advantage.
- Prepare, present and facilitate material for client meetings and conference calls.
- Coordinate and send contact report to client after all conference calls and meetings, ensuring all actions are time-scaled and actioned.
- Reply to all client correspondence as priority or delegating this to others in the team as necessary.
Campaign Management:
- Implement appropriate strategies required to achieve client KPI targets.
- Optimisation of all Campaigns including:
- Management of ad copy strategy & optimisation.
- Management of keyword selection and optimisation strategy.
- Management of tracking, trafficking and bid management through appropriate tools (may be one of Atlas, DART, Mediaplex, Kenshoo, Marin, etc.).
- Proactively innovate and drive new channels and initiatives to encourage profitable growth.
Finance:
- Produce all required financial reports and reconciliations required by the finance team.
- Ensure that all company financial processes and deadlines put in place are adhered to, and that all work is produced to a high degree of accuracy.
- Monitor delivery of client campaigns to ensure accuracy of delivery.
- Assume lead responsibility for future planning and forecasting at a campaign and account level.
Reporting:
- Responsible for ensuring all weekly, monthly & ad hoc reports for the Client are produced in a timely and accurate manner.
- Ensure all monthly finance reports for Finance Department in a timely and accurate manner.
The Person
- University Degree (or international equivalent).
- Two years' online experience minimum within a PPC role. ( Retail or Travel experience)
- Fluent written and spoken English. Second Language Skill a plus
- Maths Qualification (GCSE, A Level or international equivalent) desirable, along with evidence of mathematical competency.
- Agency, Media Owner or Client Side experience essential.
- Proficient in MS Office, including Excel, Word and Powerpoint.
- GAP qualified.
- Knowledge of Marin, Dart or Search-ignite would be a plus.
The Package
- Competitive package including excellent base salary
- Company annual profit related bonus
- 25 days holidays
- Flexi-time
- Healthcare
- Breakfast & fruit every day
- Great lively office space in the heart of Clerkenwell
