Our new free f-Commerce White Paper, by Dr Paul Marsden, Syzygy Group’s social media strategist

We are pleased to announce the launch of Syzygy Group's latest free f-Commerce White Paper written by Dr Paul Marsden,  'F-commerce; Selling on Facebook, The Opportunity for Consumer Brands'.

Based on an 18-month study tracking the emerging trend of 'f-commerce' - selling with Facebook, this report provides a critical overview of f-commerce specifically for consumer brands. It identifies the key risks and opportunities for brands in setting up shop on Facebook - and concludes that emulating the current trend among leading retailers to open up large e-commerce stores on Facebook would be a mistake for many consumer brands.

It compliments unique's last white paper, 'Earned SEO: Monetising Social With SEO' written by Julian Grainger, our Head of Social and SEO in which he provides information on how to consider your social media as part of your SEO strategy to increase revenue for your business. 

We hope that you find the an insightful read. We always welcome your comments and feedback or questions we might help answer. Enjoy.