Display Media

Display media was the original manifestation of online advertising and with that first banner came the beginning of an industry. Consumers grew to expect and eventually to ignore most forms of it. A channel which prided itself on low barrier to entry and high levels of reach also struggled to legitimize itself with effectiveness and returns in the era of ROI. To combat this "banner blindness" countless innovations in message targeting, elaborate networks, and ad exchanges have resulted in a complex landscape most advertisers struggle to understand.

Display advertising is now enjoying a renaissance with retargeting campaigns, elaborate use of ad exchanges and targeted networks through Facebook and Google. Many aspects blend the planning and creative of traditional display campaigns now with the scale, iterations, testing and refinement of paid search campaigns. All of this drives better returns for our clients.

At unique, rather than forcing the advertiser to fit the medium, we work to understand business goals and craft the campaign to the client.

What unique offers

Our heritage is in display media. We have highly experienced staff with multi-channel experience who understand how display fits in the overall marketing mix. We understand your business and what works best whether you are in retail, FMCG, travel, finance or any other vertical. Our staff is multi-lingual and capable of localising campaigns on an international scale. We focus on effectiveness and prove it in the data.

Strategy and planning
Retargeting campaigns (we measure the true incremental lift)
Behavioral and contextual targeting campaigns
Facebook ad campaigns (we have direct API access)
Ad exchanges buys (we have a seat on an exchange)
Targeted network campaigns on Google Display Network, Baidu, etc.
Affiliate campaign management and optimisation

Why unique?

We understand the evolution of display. We don't fall for the hype and we stand behind measured campaigns that have a clear place in the overall marketing mix. We understand the effect of TV on online, the correct measure of retargeting, the highly iterative nature of social media display, the highly variable impact of display on search, and where display fits in mobile.